Jan-Willem is a VP at Publicis Sapient, working closely with clients in the Retail and Commercial Banking and Payments sectors on Digital Business Transformation. He brings a wealth of experience in strategy and transformation from his time at BCG, PwC-Strategy& and Barclaycard.

At Barclaycard, Jan-Willem led the growth strategy globally, including merchant acquiring, card issuing and new payments innovations. During the last 10 years, Jan-Willem has continued to work on innovation, value proposition design, pricing strategies, and channel growth strategies in payments, both with payments players, fintechs and commerce/hospitality players.

In a world where the rate and scale of change are exponential, our clients have to reinvent the future of their business. Digital Business Transformation is an existential imperative at the core of our clients' strategy. It is difficult to get right, it is risky, and it is a huge change for our clients’ organisation. That’s why Jan-Willem is committed to bringing Publicis Sapient’s very best capabilities at the intersection of strategy, creativity, technology and data.