Dmitry Olerinskiy is an international digital and e-commerce executive with over two decades of experience in retail, sports and consumer goods. Currently based in Amsterdam, he drives global digital strategy projects at Decathlon HQ, focusing on marketplaces, data-driven growth and the transition from a product-centric retailer to an ecosystem of products and services. He is passionate about AI-enabled innovation, organizational design and building scalable digital solutions that connect businesses and customers across markets.