Baard is working to navigate Vipps MobilePay through new and existing strategic payment partnerships and initiatives all the while keeping an eye on the impact on end-user experience on both sides of a transaction. He has worked for more than a decade in banking and payments in in what has been a journey of great change. Previous roles include Head of Online and Mobile Banking and Executive Vice President Banking as a Service at SpareBank 1, Norway's second largest banking group, and Chief Product Officer at mCASH, the mobile payment wallet that merged with Vipps in 2017.
Baard is also a member of the Board at Fintech Norway.