Full Name
Pedro Díaz Yuste
Job Title
CEO
Company
Savia -MAPFRE
Speaker Bio
Pedro Díaz Yuste is the Chief Executive Officer of Savia, a subsidiary of MAPFRE focused on Digital Health. He is entrusted with overseeing the management of Savia, Spain’s largest digital health platform, which is deeply integrated with the health-tech ecosystem. Utilising a Test & Learn methodology, Pedro's leadership is centred on enhancing the customer experience, with data serving as the lifeblood of the business. Additionally, he holds responsibility for MAPFRE’s digital health insurance assets.
Prior to his current role, Pedro served as Head of the Financial Industry at Google Spain, where he supported Spanish banks and insurers in harnessing the business development opportunities offered by Google. Before joining Google, he was the Internet Director at Sanitas, where he spearheaded the company’s digital transformation. Earlier in his career, Pedro was with Páginas Amarillas, where he played a pivotal role in launching the company’s telephone information services—11888 in Spain and 1288 in Italy—later advancing to the position of Online Marketing Director.
Pedro holds a degree in Telecommunications Engineering from UPM and has completed an Executive Development Programme (PDD) at IESE.
Prior to his current role, Pedro served as Head of the Financial Industry at Google Spain, where he supported Spanish banks and insurers in harnessing the business development opportunities offered by Google. Before joining Google, he was the Internet Director at Sanitas, where he spearheaded the company’s digital transformation. Earlier in his career, Pedro was with Páginas Amarillas, where he played a pivotal role in launching the company’s telephone information services—11888 in Spain and 1288 in Italy—later advancing to the position of Online Marketing Director.
Pedro holds a degree in Telecommunications Engineering from UPM and has completed an Executive Development Programme (PDD) at IESE.
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