Sam is the co-founder and COO of YuLife, a tech-driven insurance and wellbeing company. He leads on growth, business operations, and investor relations, helping to guide the company’s expansion and long-term strategy.
Before YuLife, Sam worked in finance as a hedge fund analyst and later as an investor at a family office, before moving into business development at a UK SME lender. Alongside his career, he is a practising Rabbi at Golders Green Synagogue, where he is involved in teaching, pastoral work, and community leadership.
Sam studied Natural Sciences at Queens’ College, Cambridge, and received rabbinic ordination after further study in Jerusalem. He is motivated by the opportunity to connect people, ideas, and purpose in both business and community life. Sam lives in London with his wife Hadassah and their six children.